Social Compaign - Hello Travel Bike-sharing
This project explores the idea of the sharing economy in contemporary urban life. In many densely populated societies, shared systems have become an effective way to optimize resources and improve daily efficiency. As a member of this social environment, I have experienced firsthand how shared services—from transportation to public infrastructure—can reshape the way people move through cities and interact with collective resources. These systems not only address practical challenges such as limited space and growing populations, but also reflect a broader social value: cooperation and collective participation.
Using bike-sharing platforms as the entry point, the project visualizes the concept of shared mobility through a series of communication design outcomes. Inspired by the development of companies such as Hello Travel and other shared transportation systems, the design emphasizes ideas of accessibility, sustainability, and urban connectivity. Through visual elements such as grids, human figures, and bicycles, the project communicates the sense of collective movement and cohesion within modern cities. Designed to function as public communication, the work is intended for both digital and physical environments—including street posters and transit billboards—encouraging citizens to recognize and participate in the shared economy with the message: “What’s mine is yours.”
The motion graphic design for a social compaign of "Hello Travel" company.
Main visual of the Social Compaign Posters.
Expanded project presentation view in different application context.
Poster layout view.
